Our Brandship REVOLVES AROUND ONE GOAL: YOURS
We make strategic progress. We work together. Mindset: Reset. Analyzing the brand world. Optimizing communication. Creating growth. For unique journeys with measurable goals. Strategize. KPIs. Supernice.
DOES YOUR BRAND HAVE A POSITION OR A PURPOSE?
HAVE YOU EVOLVED FROM TARGET GROUPS TO PERSONAS?
DOES YOUR COMMUNICATION DELIVER RESULTS OR EXPERIENCES?
DO YOU RELY ON FIRST IMPRESSIONS OR LASTING IMPRESSIONS?
IS YOUR THINKING OUT OF THE BOX, OR DID YOU GET RID OF THE BOX?
Best Case Scenario
The rising popularity of music festivals and streaming services has left little space for musicals in the average German’s entertainment budget.
Fill more seats at Germany’s musical theaters.
Communication platform: “Experience the great stories LIVE!”
Define the core values of the different personas (vaguely interested, very interested, enthusiasts) using the Value Match Brandship Tool. This became the springboard for our development of different communication platforms (TV, digital, CRM).
On average, a 20% increase in seat occupancy.
Bord Bia – the irish food board
Between the heated climate debate and the oversaturation of organic labels, there’s little room to create credible communication for Ireland’s groundbreaking food sustainability program, “Origin Green”, to support the distribution of Irish beef in Germany.
Substantiate the premium price positioning of Irish beef in Germany and increase annual sales.
Development of a testimonial campaign and a digital content hub in which Irish farmers represent 4 dimensions of the sustainability program, credibly reporting on the benefits of the “Origin Green” program. The produced content is also the basis for a high-impact social media campaign.
Establish the persona insights (via qualitative market research) and align them with the core elements of the sustainability program using the Value Match Brandship Tool. This served as the foundation of the creative brief for our communications development.
Irish beef catapulted into the top 3 beef origin brands in Germany and enjoyed an annual 2-digit sales growth rate.
Furthermore, there was an increase in unique positioning attributes in the area of sustainability as part of the annual image tracking.
BVG – Berliner Verkehrsbetriebe
Developing an employer profile alongside an attention-grabbing and award-winning campaign that is clearly based around public transport.
Increase the awareness and appeal of BVG as an employer.
Increase the application and employment rates across the relevant occupations.
Development of a brand profile as well as a master creative brief to ensure consistent branding with different internal stakeholders.
First implemented as part of a trainee recruitment campaign.
Development of a concise employer brand profile that considers differentiation (competition), self-similarity (with employees) and attractiveness (potential employees) within the framework of a comprehensive Brandship process (involving market research, shared mindset, value matching).
Consistent communication based on defined values and benefits.
Trainee campaign: Increase in the number of applicants by 110% and increase in visits to the career portal by 380% as a result of improved user experience.
PayPal– Making Made simple
Developing a communication platform with a strong overarching concept that is scalable all the way to product level and can be implemented across all touchpoints.
Establish market leadership. Position PayPal as a relatable peer brand.
Increase product usage and transaction volume per user.
Communication platform: “Making made simple.”
Use of the Value Match Brandship Tool to establish the core values. This was used alongside diverse functional product benefits to convey complex emotional experiences such as trust, security, companionship and confidence.
Review of the relevance and creative variants of the core value set for the various merchant and consumer segments at the individual lifecycle stage.
Significantly better performance of KPIs at a product usage level (shop integration, app download, etc.), transaction volume level and even a significant improvement in communication intensity (click rates, opening rates) of the various communication media (newsletters, ads, banners, etc.).
Next we will check the image parameters (core value sets) in the annual image monitoring.
Digitizing communication for 7,000 Audi employees and thus strengthening the corporate- and feedback culture at the Ingolstadt assembly factory. And doing so in a way that even allows colleagues without their own computer access at the workplace to participate during their limited break times.
Inspire employees to use the employee information boards through user-friendliness, a clear structure and an entertaining design.
Development of an umbrella concept that values all employees, allows them to identify with their workplace and appreciates their unique know-how. The holistic restructuring of the employee information board makes all relevant information particularly user-friendly, and engagement is encouraged through new survey tools.
As part of the branding process, key goals were defined in three large-scale employee workshops covering the topics of efficiency, dialogue, potential and transparency. These results served as pillars for the creative development of all measures.
The content-based, visual and technical adaptation of the employee information board for more than 7,000 employees, as well as the international adaptation of the umbrella concept.