AN INITIATIVE AGAINST DOMESTIC VIOLENCE
The problem was known even before the Corona crisis, but because of Covid-19, it took on a new dimension. While only a few months back, we were still allowed to go outside, now the motto is: Stay home. Stay safe. But home, where we’re supposed to feel safe, is also the place, where domestic violence awaits many women. Our cross-media campaign places this issue unmistakable in the middle of society and starts a discussion. Beyond our lead mandate for concept and campaign, we initiated an exciting collaboration with many stakeholders from film, media as well as industry and commerce.