An eye-catching employer.Employer campaign
Modern and forward-looking – our campaign for the BVG shows that when choosing an employer, people want to see their true colours.
Yellow buses, yellow U-Bahn trains, yellow trams. Yellow is the colour that dominates local transport in Berlin. You can’t miss this distinctive feature of the BVG, and it would be impossible to imagine the streets of Berlin without it. We thought it apt to use precisely this as a creative springboard for an employer campaign and present the BVG as the Berlin employer that really shows its true colours.