A real warm welcome to Commerz Real

When we work on a project, we’d rather get it right than rush to get it done fast. So with Commerz Real, we’re taking a slow, methodical, strategically focused approach. We’ve held a series of brand workshops to clearly define and position the corporate brand. The current stage is to devise a communication strategy based around a central creative idea. The next stage will then be to develop a strong employer brand, which will serve as the basis for a recruitment campaign.