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Cracked: the PayPal QR code


Thanks to PayPal QR codes, contactless payment has taken off big time in Berlin. We took the promo campaign for the codes to the streets.

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PayPal QR codes have taken Berlin by storm. In 2020, an army of promo teams went out district by district to persuade smaller retailers of the benefits of contactless payment.

DIE BOTSCHAFT oversaw the whole initiative and devised a locally tailored OOH campaign and radio ads to accompany it. The Berlin test project was a complete success – we’ve cracked the QR code. Now this approach is being rolled out nationally.

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What's next?

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