Pay Pal QRC 2133x1200px hero

Cracked: the PayPal QR code

Experience

Thanks to PayPal QR codes, contactless payment has taken off big time in Berlin. We took the promo campaign for the codes to the streets.

DB Web Pay Pal QRC MANA Oliver Vonberg DSCF5035 DB Web Pay Pal QRC MANA Oliver Vonberg DSCF4916

PayPal QR codes have taken Berlin by storm. In 2020, an army of promo teams went out district by district to persuade smaller retailers of the benefits of contactless payment.

DIE BOTSCHAFT oversaw the whole initiative and devised a locally tailored OOH campaign and radio ads to accompany it. The Berlin test project was a complete success – we’ve cracked the QR code. Now this approach is being rolled out nationally.

DB Web Pay Pal QRC Plakatwand 1920x1080

What's next?

DB Web BVG Underground Rainbow Film Teaser 1920x1080
#Experience

BVG Underground Rainbow

Working with the artist collective Tape That, we sent out a huge signal in support of diversity and tolerance with the world’s longest underground rainbow.
read more